Italians are not only great producers and consumers of food, they are also passionate home cooks. A recent research conducted by Censis revealed that as many as 78% know how to cook, and of these 53% love to do it. The low gender distinction is also very interesting.
The problem: no time for cooking
The problem, if we can call it such, is first and foremost the chronic lack of time. Prior to the pandemic, a study conducted by the Italian Federation of Public Establishments (FIPE) had clearly highlighted how people in Italy were cooking less and less due to a hectic daily life, with an increasing tendency to turn to fast food, restaurants and delivery services.
At lunchtime, only 1 in 3 Italians were engaging in meal preparation, and 53% for dinner. Although the data are pre-pandemic, they seem to reflect well the current situation: going back to work, albeit with a remote or hybrid solution for many, has certainly brought the «thirst for time» back to pre-pandemic levels. The growth of delivery services is another indication of this.
Di Marco’s packaged pinsa against the chronic lack of time
The food options for those who «lack time» often fail to meet the expectations of a balanced mix of flavour, taste and lightness.
Moreover, the race against time does not always mean healthy food choices, as many convenience foods are based on highly processed ingredients of poor quality and filled with additives to intensify flavours. This contrasts sharply with current trends, according to which more and more Italians are aware of the importance of a balanced diet; according to Doxa data, 66% of people today read food labels carefully.
In this context, Di Marco’s packaged pinsa represents a practical solution for those who have little time to cook but do not want to give up taste, lightness and wellness. Unlike other options, Di Marco packaged pinsa is just as delicious as restaurant pinsa, has fewer calories than a (similar) pizza, and is crispy and light thanks to its special flour mix that makes it unique. In addition, it is handmade, putting wellness and health first, and it keeps for a long time in both available versions: the traditional for the fridge and the ambient one.
Packaged Pinsa: 5 good reasons to save some space for it in your fridge
Putting ourselves in the shoes of someone who has a very active life, wants to enjoy the comforts of home during meals and has no time (or inclination) to cook, we have identified 5 good reasons why Di Marco’s packaged pinsa should always have a special place in the fridge (or pantry, as the case may be).
1. Cooking: 5 minutes
Di Marco packaged pinsa cooks in 5 minutes, making it a quick and convenient solution for all meals. Speed is a great advantage when you have a busy day and want to avoid spending too much time in the kitchen.
Also, think of when you want to invite friends over or have an unexpected aperitivo with colleagues: in these cases, having a packaged pinsa in the fridge saves the day. Just turn on the oven, wait a few minutes and you have a delicious meal ready to share, stress-free.
2. No professional equipment
To achieve high-quality results in terms of taste and lightness, there is no need for professional equipment. A standard domestic oven, reaching a temperature of about 250°C/482°F, is all you need to bake the packaged pinsa perfectly. The use of the ventilated baking function can also shorten the time needed, as well as improving the crispness of the final result. Those who do not have an oven can cook it in a frying pan, in a toaster, on the grill, in an air fryer, and many other ways!
3. It is an anti-accident solution
Di Marco’s packaged pinsa is an ideal solution against the unexpected events that can upset food plans. It may happen that you have a surprise guest, that a restaurant reservation is cancelled at the last minute, or simply that you are tired and don’t feel like going out after a busy day. In these situations, packaged pinsa turns out to be a real panacea, because it solves problems without creating new ones. In fact, it does not require a long preparation time nor advanced cooking skills and it is ready in just a few minutes. All with taste, lightness and convenience.
4. It is as good as a pizza (if not more)
We always talk about lightness, convenience and wellness, but the reality is that pinsa is also incredibly tasty. It is hard to find another option that combines speed of preparation, versatility, and a delicious flavour that derives mostly from the flour mix. Packaged pinsa thus offers an experience comparable to, if not superior to, that of a traditional pizza. But it has fewer calories.
5. To create a work of art, you don’t have to be a chef
To make Di Marco’s packaged pinsa delicious, you don’t have to be an experienced chef. Simplicity is part of its appeal. After cooking it, you can give it a finishing touch with a variety of ingredients, without the need for cooking experience.
How to get started, then? You’re spoiled for choice: from a few recipes we’ve suggested for aperitivo, from a dessert, or from the favourites of professionals. If you really don’t have time, a Mediterranean pinsa with tomato, black olives, feta and oregano could be a brilliant starting point.
